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About
Elvis. Few entertainers have amassed the legions of adoring fans that this iconic performer has. The excitement of his concerts was legendary and his movies were guaranteed box office draws. His fusion of different genres of music into his own brand of rock-n-roll changed the modern musical landscape forever all the while generating scores of hits.

That was when he was alive. The unique thing about Elvis is that the legions of adoring fans are still flocking to buy his merchandise, music and attend concerts starring his holographic image even though 2013 will mark the 36th anniversary of his passing. The desire to be close to him and view his personal belongings have driven approximately 600,000 fans per year to visit his home, Graceland, in Memphis, Tennessee thus making it the third most visited home in the U.S. behind the White House and the Biltmore Estate. What's more, even though Graceland is landlocked in Memphis, more than 25% of all visitors each year are international travelers.

But his longevity does not just rely on fans that were teenagers in the 1950's and 60's. According to Scott Williams, CMO of Elvis Presley Enterprises, "You would think that a singer that has been gone for 35 years might present a challenge to market, but the Elvis brand is not waning at all. Our research shows that 34% of all visitors to Graceland are 34 years of age and younger. There are a lot of families and we host 15,000 school kids each year. Also, when you see 6.5 million fans on Facebook, it is definitely a young, vibrant brand still and people discover his music all the time." In reality, Elvis sells more merchandise, music, etc. in death than the majority of our most popular living entertainers, earning more than $55,000,000 between October 2011 and October 2012.

What does that mean to you? The Private Collection of the King on Tour represents a very unique opportunity to draw these fans to your venue, event or business. This collection represents a portion of one of the largest private collections outside of Graceland. At times portions of the collection have been on exhibit throughout the United States, Canada, Europe, and Asia including the Canadian National Exhibition and Paramount's Canada's Wonderland. It existed as a stationary museum for 18 years in Niagara Falls, Canada. However, this marks the first time that the collection has been available as a mobile museum. Its' new home is a spectacular, 53 foot, customized $500,000 unit with hydraulic side pull-outs and an eye-popping graphic wrap. Chances are there are multitudes of Elvis fans in your locale that would love to view this high-quality museum of Elvis artifacts that have either never had the chance to visit Graceland, are repeat visitors to Graceland and would like to see something different or are the type of fans, and there are many, that just like to attend anything that has to do with Elvis.

Fairs, festivals, casinos, car dealerships, corporate events and theatres are just some examples of where the King's Collection could significantly increase traffic. You may wonder why theatres? The curator of the museum is Elvis Presley, Jr. whose incredible singing voice, naturally reminiscent of "The King", and fine sense of humor has thrilled audiences worldwide. He has performed for both private and ticketed events, appearing in venues ranging from nite clubs and theatres to concert halls and arenas as well as amusement parks and casinos. Accompanying him has been some of the U.S.'s best musical conductors including Bobby Morris (who was also Elvis Sr.'s musical conductor as well as Barbra Streisand's and many others) and Larry White (who has conducted for the likes of Kenny Rogers, Wayne Newton and Robert Goulet). A fantastic attraction for any Elvis fan would be The King's Collection plus a concert by Elvis Jr. An especially useful way to utilize the museum would be to have the museum in place a week to ten days prior to the concert. If you would like to learn more about Elvis Jr. please visit his Official Website: www.elvisaaronpresleyjr.com.

Isn't it time to utilize your yearly budget, including those dollars ear-marked for pricey advertising, in a fashion that will draw not only more customers to your event/business but new customers? In today's tight economy, consumers are spending their entertainment dollars after deciding on the "best bang for their buck". The drawing ability of Elvis memorabilia has been proven and by providing this unique attraction, traffic flow through your event/business will surely increase.
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